Kindle FreeTime - a personalized tablet experience just for kids. Set daily screen limits, and give access to appropriate content for each child. Free on every Kindle Fire HD. Coming next month
Prime Instant Video - unlimited, instant streaming of thousands of popular movies and TV shows
Kindle Owners' Lending Library - Kindle owners can choose from more than 180,000 books to borrow for free with no due dates, including over 100 current and former New York Times best sellers and all 7 Harry Potter books.